Influence The Psychology of Persuasion by Robert B. Cialdini Ph.D. - eBook, ePUB, Mobi, PDF (Fast Instant Delivery)
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Influence, the classic book on persuasion,
explains the psychology of why people say "yes"
—and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the
rapidly expanding field of influence and persuasion.
His thirty-five years of rigorous, evidence-based
research along with a three-year program of study
on what moves people to change behavior has
resulted in this highly acclaimed book.
You'll learn the six universal principles,
how to use them to become a skilled persuader
and how to defend yourself against them.
Perfect for people in all walks of life,
the principles of Influence will move you toward
profound personal change and act as a driving force
for your success.